Whole Without the Bowl


Zupa Noma is an incubator company, part of the Sonoma Brands portfolio. Other companies and investments in their portfolio include Dang Foods, Krave Jerky and Smash Mallow.

Zupa Noma offers 6 culinary-inspired flavors of farm-to-bottle soups, packing 4+ servings of whole, organic vegetables in each bottle. Oh, and they’re all Whole 30 Approved, Gluten Free, Dairy Free, Additive Free and 100% Vegan!

Currently obsessed with Zupa Noma – check out some reasons why I’m loving this company below:

  • They have two incredibly, strong brand partners – Ayesha Curry (Celebrity Chef, Bestselling Author, TV Personality & Mom) and Meredith Kessler (Professional Triathlete & Ironman Champion).
  • Branding is on point. Not surprising – Jennifer Berliner was named as Director of Marketing in October 2016. Prior to joining Zupa Noma, she led Shopper Marketing at top national retailers for three of PepsiCo’s $1.5B+ food & beverage brand portfolios: LiptonTea, Hydration, and Frito-Lay multipack snacks.
  • They offer a nutritious and quality product that’s convenient for busy people on-the-go. As someone who considers themselves always on-the-go, this “ready-to-drink” concept is a huge plus.
  • Each bottle is packed with amazing superfoods like tumeric, spirulina, ginger and apple cider vinegar.
  • They use certified organic ingredients – that mean’s NO chemicals and NO GMOs.
  • Not only can you drink these soups as-is, you can also use them to make stews, marinades, or even bloody mary’s (YES..need to try asap). You can find a number of vegan, vegetarian and whole 30 approved recipes on their website.


Tonight I made Thai Carrot Coconut Curry with Chicken over Cauliflower Rice using the Carrot Coconut Lime Soup. It was fast, fresh (healthy) and delicious. Highly recommend!


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